What Happened to YouTube Red? YouTube Premium & Google Play Music Rebranding

In this article, we delve into the intriguing transformation of YouTube Red, as it undergoes a remarkable rebranding journey to become YouTube Premium. Join us as we explore the fascinating merger with Google Play Music and uncover the exciting changes that lie ahead for this popular online entertainment platform.

YouTube Red rebranded as YouTube Premium: In 2018, YouTube Red was rebranded as YouTube Premium. The new name brought about a few changes to the subscription service, but the core benefits remained the same.

Evolution of YouTube Premium

YouTube Red, the predecessor to YouTube Premium, underwent a rebranding and name change to align with Google Play Music. The new service, YouTube Premium, combines the benefits of ad-free videos, access to YouTube Originals, and a subscription to Google Play Music. This rebranding aimed to enhance the overall user experience by providing a seamless integration of two popular services. With YouTube Premium, users can enjoy uninterrupted video streaming, exclusive content, and a vast library of music. The collaboration between YouTube and Google Play Music allows for a comprehensive streaming experience, catering to both video and music enthusiasts. This evolution represents a significant overhaul of the previous YouTube Red service, expanding its scope and offering users a more comprehensive and efficient platform for their entertainment needs.

YouTube Red transformed into YouTube Premium, offering an ad-free experience, original content, and access to YouTube Music.

Key Features and Content of YouTube Premium

  • Ad-free viewing experience on YouTube
  • Offline playback of videos and music
    Ad-free viewing experience on YouTube
Offline playback of videos and music
  • Background play allows you to listen to videos while using other apps or when your screen is off
  • YouTube Originals – exclusive content created by popular YouTubers and celebrities
  • YouTube Music Premium – access to millions of songs ad-free, with offline playback and background play
  • Access to Google Play Music – listen to music from a vast library and discover new tracks
    YouTube Music Premium - access to millions of songs ad-free, with offline playback and background play
Access to Google Play Music - listen to music from a vast library and discover new tracks
  • YouTube Kids – ad-free and safe environment for kids to explore videos
  • YouTube Gaming – dedicated platform for gamers to discover and watch gaming content
  • YouTube VR – immerse yourself in virtual reality videos and experiences
  • YouTube Music Charts – stay updated with the latest music trends and top songs
    YouTube VR - immerse yourself in virtual reality videos and experiences
YouTube Music Charts - stay updated with the latest music trends and top songs
  • Exclusive perks and benefits – enjoy special offers and discounts from YouTube and its partners

Comparing the Cost and Value of YouTube Premium




Comparing the Cost and Value of YouTube Premium

Feature YouTube Premium YouTube Red
Ad-Free Videos
Background Playback
YouTube Music
Original Content
Offline Downloads
Cost (monthly) $11.99 $9.99
Cost (family plan) $17.99 $14.99


YouTube Red evolved to meet the demands of users, rebranding as YouTube Premium to offer a wider range of benefits.

YouTube Premium’s Exclusive Original Shows

YouTube Premium offers exclusive original shows as part of its rebranding efforts, taking over the previous YouTube Red platform. With a focus on delivering high-quality content, YouTube Premium aims to provide subscribers with a unique and ad-free viewing experience. Through a collaboration with popular YouTubers, established stars, and well-known production companies, YouTube Premium offers a diverse range of programming, including music videos, documentaries, and scripted series. Subscribers can enjoy these exclusive shows on various devices, giving them the ability to watch their favorite content anytime, anywhere. In addition to the original programming, YouTube Premium also includes access to Google Play Music, allowing users to enjoy a comprehensive music streaming service. With its rebranding and exclusive content, YouTube Premium aims to enhance the overall entertainment experience for its subscribers.